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Privacy Policy

Privacy Policy – RentCarsAlicante.com

Last updated: 01.12.2025

1. Data Controller

The website rentcarsalicante.com (the “Website”) is owned and operated by:

Alta Vida Club SL
Address: Avenida Eusebio Sempere, 2, 03003 Alicante, Spain

Email: rentcarsalicante@gmail.com

For the purposes of the General Data Protection Regulation (EU) 2016/679 (“GDPR”), Alta Vida Club SL is the Data Controller of the personal data collected through this Website.

2. Personal Data We Collect

We collect the following categories of information:

2.1. Information You Provide Directly

When you use our Website or contact us, you may provide:

  • Name and surname

  • Email address

  • Phone number

  • Rental preferences (pick-up date, drop-off date, vehicle type)

  • Payment or billing information (processed securely by third-party providers)

  • Any other information you include in forms or communications

2.2. Automatically Collected Data (Cookies & Analytics)

When you browse the Website, we automatically collect:

  • IP address

  • Browser type and version

  • Device information

  • Pages visited and navigation behaviour

  • Location (approximate)

  • Referral source

This is collected through cookies, analytics tools (e.g., Google Analytics), and similar technologies.
See the Cookies Policy section below.

3. Purpose of Processing Personal Data

We use your data for the following purposes:

  • Providing rental services and managing your booking

  • Responding to your requests, questions, or inquiries

  • Sending confirmations and service-related communications

  • Improving our Website, services, and user experience

  • Marketing communications (only with your consent)

  • Compliance with legal obligations and fraud prevention

We will not use your data for profiling or automated decision-making that produces legal effects.

4. Lawful Basis for Processing

We process your personal data based on the following legal grounds:

  • Performance of a contract (managing bookings and related services)

  • Legitimate interest (improving user experience, preventing fraud)

  • Legal obligation (tax and accounting requirements)

  • Consent (marketing emails, analytics cookies, optional subscriptions)

5. Data Sharing and International Transfers

We may share your data with:

  • Vehicle rental partners who fulfil the rental service

  • Payment processors (e.g., Stripe, PayPal)

  • Analytics and website service providers

  • IT hosting and maintenance providers

All providers are required to comply with GDPR requirements.

We do not sell your personal data under any circumstances.

If data is transferred outside the EU, we ensure adequate protection via:

  • Standard Contractual Clauses (SCCs)

  • Adequacy decisions

  • Other GDPR-compliant safeguards

6. Data Retention

We keep personal data only as long as needed for the purposes described:

  • Booking and contractual data: up to 6 years (legal/accounting obligations)

  • Customer communications: up to 2 years

  • Marketing data: until you withdraw consent

  • Cookies: according to cookie type (see Cookie Policy)

After these periods, data is securely deleted or anonymised.

7. Your Rights Under GDPR

You have the following rights:

  • Right to access your personal data

  • Right to rectification of inaccurate data

  • Right to erasure (“right to be forgotten”)

  • Right to restrict processing

  • Right to data portability

  • Right to object to data processing

  • Right to withdraw consent at any time

  • Right to lodge a complaint with the Spanish Data Protection Agency (AEPD)

To exercise these rights, contact us at: rentcarsalicante@gmail.com

8. Security Measures

We implement technical and organisational measures to protect your data, including:

  • SSL encryption

  • Secure server infrastructure

  • Access controls and authentication

  • Regular security audits

However, no system is 100% secure, and you share information at your own risk.

9. Cookies Policy

The Website uses cookies to:

  • Ensure proper functioning of the site

  • Save user preferences

  • Analyse traffic (Google Analytics, etc.)

  • Provide personalised content

You may accept, refuse, or manage cookies via the cookie banner and your browser settings.

10. Third-Party Links

Our Website may contain links to third-party sites. We are not responsible for their privacy practices.
We recommend reviewing their privacy policies before providing any information.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.
The updated version will be published on this page with a new “Last Updated” date.

12. Contact Information

For questions about this Privacy Policy or data protection matters:

Alta Vida Club SL
Avenida Eusebio Sempere, 2
03003 Alicante, Spain
Email: rentcarsalicante@gmail.com

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